Want to know more about The Fifteen Club? Here is everything you need to know.
7:30am – 8:30am
HOW IT WORKS
The biggest problem that we all face on LinkedIn is that of achieving a satisfactory reach to justify the time we spend crafting our posts. The Fifteen Club has been set up as a mutually supportive group to support each other’s posts once a week.
When you publish your post it doesn’t go to all your connections as many of us assume – it reaches <5% of them.
We can improve on that by supporting each other!!
Your post goes through four stages of processing by LinkedIn and the level of engagement you get within these stages will determine whether you can improve on 5%.
LinkedIn will assess content quality examining the text, image, links, video in your post.
(NB. LinkedIn is trying to get people to stay within their newsfeed, so putting up posts with external links will hurt the chances of your posts getting wide reach.)
It then categorises the post into one of three grades: SPAM, LOW QUALITY or CLEAR. The aim here is to achieve the ‘Clear’ category. (which everyone invited onto this group will achieve)
Once your post is cleared, LinkedIn will then release it to a small, random segment of your connections and followers to predict how well it will score.
Based on the number of likes, comments and shares you receive on your post within the first two hours, LinkedIn will then determine the popularity of your post.
(NB2. Engagement within the first two hours is crucial and the minimum target to help you achieve maximum chance of a good reach, is 15 Likes, 15 comments and 15 replies)
HOW IT WORKS
The Fifteen Club will operate on a Tuesday morning. This is one of the best days for organic LinkedIn post engagement.
Stage 1 – Participants should publish their posts on LinkedIn between 7:30am and 8:30am and copy the post’s link
to the WhatsApp group by 8:30am. LINKS SHOULD BE POSTED TO THE GROUP ON TUESDAY MORNINGS ONLY!
Stage 2 – At 8:30am you should return to the WhatsApp Group to click on the links that members have left to support them by liking and leaving a meaningful comment. Please note that we would not advise sharing posts by way of support at this stage, because this will adversely affect the organic activity on your own post.
Stage 3 – Don’t forget to reply to the comments that you receive to your own posts. This enhances your credibility as a LinkedIn poster and contributes towards building good business relationships.
Please spend time on preparing good quality content for these posts. This will make meaningful comments easier to make and give the best possible chance of a very wide reach to your content.
Joining the group indicates a willingness to support the other members in return for their support.
Naturally there will be occasions where a member is reluctant to support a post because of its content or because the poster is a competitor. This is understood and completely acceptable.
However, in the event that an individual member continually fails to support others, or their membership becomes dormant, they will be removed from the group.
Please restrict contributions in the What’sApp group to the post links only during Tuesday morning to make them easy for members to find.
Please try to keep content quality high and varied – if you need any advice on generating content ideas please don’t hesitate to reach out – I would be happy to help.
If, after having read the above, you wish to join the group simply send myself or Mark Pollard a message and you will be added to the hub group.
After you have joined, please get involved as soon as you are ready on the next Tuesday morning.
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